Minister D. Morero openly admitted the shortcomings of the government in supporting the artists of the country. He stated that artists have faced immense challenges, including the inability to secure basic banking facilities due to lack of recognition as workers. As part of the governing body, he took responsibility for these failures and expressed his commitment to rectify the situation by implementing effective support measures.
The minister criticized the local radio stations for their lack of representation of South African artists, stating that they often monopolize airtime for international stars instead of highlighting local talent. He urged radio bosses to change their playlists and give artists a fair chance to be heard. This plea signifies a crucial moment for local artists who have long been starved of opportunities, making it imperative for media outlets to support home-grown talent.
In his speech, Minister Morero stressed the importance of artists knowing their worth and the intricacies of the entertainment industry. He called for a shift in mindset among artists to invest in one another rather than engage in jealousy or competition. Through shared understanding and mutual support, he believes that artists can reclaim their power and thrive in a challenging industry.
In a heartfelt address, Minister D. Morero acknowledged the failures of the government in supporting artists, expressing sincere apologies for their overlooked struggles. Tentatively gathered for a heightened sense of community amongst artists, the minister emphasized the need for reforms to ensure that artists are treated as legitimate workers deserving of financial support and recognition. The minister's speech notably critiqued radio stations for favoring international artists over homegrown talent, urging a shift in programming to uplift local voices. Additionally, he called out systemic jealousy among artists, challenging them to invest in each other’s success instead of tearing each other down. Urging artists to take control over their careers, he shared insights from his own experience within the industry, reinforcing the importance of understanding the business aspects of music.Artists should talk, sing about current situations we are in and things people need as they did during apartheid years, RIP Khumalo